Jul 24 2008
Introducing your Business: The Elevator Pitch
If you have only a couple of seconds to introduce your business—standing in line, in a group networking meeting, or, you guessed it, in an elevator—what will you say?
Archive for the 'GLBT Business Corner' Category
Jul 24 2008
Identity Theft
I.M. – I recently had my wallet stolen and among the credit cards was my business credit card. For some time I have been thinking about getting identity theft protection and now will definitely be setting it up (better late than never, right!) However, would it cover my business cards/accounts as well?
Flustered in Florence
Dear Flustered…
Jul 23 2008
Brainstorm Your Brand: Parts 1 & 2
Brainstorm Your Brand: Parts 1 and 2: Taking a Market Assessment & Planning Your Message
It’s just like high school (or college for that matter) all over again. It’s the night before your paper’s due, and while you know the subject matter front to back, all you have to show for it is a blinking cursor and circles under your eyes. And you thought, boy, I can’t wait ’til I graduate and never have to do this again!
And then you decided to start your own business. And the time has come to put together a visual representation of what you do. And the blinking cursor and the dark circles are back. To avoid adding a few gray hairs to the mix, try this exercise and start brainstorming your brand.
Remember, organic branding takes honesty, creativity, and a commitment to consistency. Continue Reading »
Jul 22 2008
Did You Think That One Through?
There are people in our community - and in any community - who seem to be offended by the slightest thing. I try to avoid being one of those people. The things that annoy me aren’t so much the outright attempts to offend me - it’s the things that people say that make me want to ask “really? Did you really think about that first?”
Jul 17 2008
Brand your biz organically: be out, be proud, be profitable!
Before Organics Anonymous existed I created websites for four years as a freelance gig that “supplemented” my other career(s). I was never proud of the fact that I couldn’t find total satisfaction in my full time position as a National Sales Manager and Brand Manager for XYZ corp, but nor could I let go of the tremendous financial security, perks, and other material rewards that staying in such a position afforded me. While I craved a creative outlet, the freedom to take “time off” when I needed it, and an environment that fostered progressive thinking (imagine that!), I clung…
Jul 14 2008
Business Cards and Networking
In our everyday business lives, we represent our businesses in various ways. One of the most prevalent and convenient ways is business cards, sometimes known as contact cards.
Jul 04 2008
A Case for Queer Small Business
What inspires Queer people to begin small businesses? While the allure of the American Dream, avoiding pressure to conform to hetero ideals within workplace environments, and the entrepreneurial ‘bug’ could be the reasons, perhaps some queers choose being in business for themselves to finally play by their own rules and to contribute to their own communities.
